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January 2020

Stressed Gen-Xers are Driving Trips in the Growing Wellness Niche for 2020

Travelers resolving to improve themselves in 2020 are focusing on wellness of the mind and spirit - even more than the physical. A survey by global luxury travel network Virtuoso® of advisors specializing in the growing wellness niche uncovered that reducing stress and anxiety are paramount with travelers in the New Year. Expert advisors including Barbara Nichuals of Bayside Travel in Bronxville, named meditation and mindfulness as the top wellness travel activity and cited spiritual and mental wellness as significant emerging trends.


The survey revealed that the typical wellness traveler is a Generation-X woman who most frequently goes on trips with a small group of friends or solo. With today’s increasingly hectic lifestyles due to work, family and other obligations, travelers are looking to wellness trips to provide a relaxing escape that restores balance and transforms mind, spirit and body.


“In 2020, wellness travelers want to completely unplug from the tensions of daily life, especially the mental pressures that come from balancing their busy lives,” said Nichuals. “During the trip, they want to learn skills to help maintain that calm and support their mental, spiritual and physical health once they return home. The beauty of working with a wellness travel specialist is that we take the stress out of planning and booking travel, so we put their minds at ease even before they leave.”


Asian destinations emerged strongly as favorite wellness settings. Although the U.S. tops the list of wellness travel destinations, Bali and Thailand follow close behind. Two other Asian locales, Bhutan and Vietnam, appear high on the roster of wellness destinations on the rise. The prevalence of meditation, yoga, spirituality, fresh cuisine, spa treatments and outdoor activities makes Asia compelling for travelers focusing on wellbeing.


Virtuoso specialists including Nichuals report that wellness travel sales are pacing solidly for 2020. Fifty-three percent say sales will be steady from 2019, while 45 percent say they expect sales to increase. The future is even more positive: a powerful 98 percent say the trend will continue to build.


Key results from the 2020 Virtuoso Wellness Community survey include: The Top Wellness Travel Activities are Stress and anxiety reduction; Rest and relaxation; Body/Mind/ Spirit transformation; The Top Wellness Travel Motivations are: Meditation and mindfulness; Spa treatments such as massages;  Yoga;  The  Top Wellness Travel Destinations are the United States, Bali and Thailand; The Top Wellness Travel Destinations on the Rise are Bhutan, Croatia and Vietnam; The Top Emerging Wellness Travel Trends are: Hotels with wellness amenities; Spiritual retreats and Mental wellness.


Travel advisors who are part of Virtuoso’s Wellness Community, including Nichuals, lent their expertise and knowledge to this survey, offering their insights into 2020’s top trends in this growing niche.


With every destination and travel style from the exotic to close-to-home experiences, Bayside Travel advisors are  committed to delivering the experience of a lifetime. For more information, visit www.luxurytravelservice.com or call 833-8880.